For Home Sellers...

Pre-Listing / Pre-Sale Home Appraisal Services

If you're like most homeowners, you'll enlist the help of a local real estate agent to help you sell your home. In that case, it's likely that your real estate agent will provide you with a "CMA" (which stands for Comparative Market Analysis) to help determine an appropriate "listing price" for your home.

 

Pricing your home correctly is absolutely vital if you want to minimize the amount of time it takes to sell your house and maximize your profit.

 

Let's assume you're working with the most experienced real estate agent, even then it's probably in your best interest to hire an independent third-party who can provide you with an "objective" opinion of your home's value.

 

Often, even when working with the most ethical real estate agent, you may notice that they have a bias towards pricing your home either too low or too high. Let's look at each possibility individually.

 

Pricing Your Home Too Low

Obviously pricing your home too low is going to take money out of your pocket and you don't want that. But what you have to realize that this is a definite possibility when relying solely on a real estate agent's opinion, because after all, they don't get paid unless your home gets sold (and the quicker the better). And if you think that just because they work on commission, they will fight to get you "top-dollar," think again. Their motivation may not be as transparent as you think. Let me explain by showing you a couple of hypothetical examples.

 

Scenario A: Your house sells for $500,000. With a typical commission agreement of 5%, the commission paid to the real estate agent is $25,000. But the listing agent's office usually only gets half of that - so, $12,500 goes to the listing agent's office and the other $12,500 goes to the office of the agent that brought the buyer to the house. Further, your listing agent usually only gets about half of the money that was paid to his or her office (the rest goes to the broker that runs the office). So that leaves him or her with about $6,250 or 1.25% of the actual selling price of your home.

 

Scenario B: The same house sells for $520,000...$20,000 more than in the first scenario. And we've already established that your listing agent will likely only end up with about 1.25% of that $520,000, which is a total of $6,500. Yes, that's right, in this scenario the listing agent will only end up making about an extra $250 for getting you an extra $20,000!

 

That's not much of an incentive to fight for "top dollar" for your home. It's much easier and safer for them to price your house for less than it's worth in order to make sure it gets sold and ensure they make a commission.

 

The bottom line, although real estate agents do work on commission it's really not in their best interest to fight for "top-dollar."

 

Pricing Your Home Too High

Although you want to sell your house for as much money as possible, setting an unrealistically high listing price is likely to take money out of your pocket in the long run. And just because a real estate agent tells you they can get you a certain price for your house (no matter how good it sounds to you)...beware.

 

There is an all too common, but little talked about practice in the real estate industry. It's called "buying the listing." Essentially what it means is that some agents will try to "buy your listing" by telling you what you want to hear - that your home is worth much more than the other real estate agents have told you.

 

They do this knowing that your house won't sell for such an inflated price, but they tell you this anyway in order to get you to sign an exclusive listing agreement with them (rather than with their competitors). Once they have you "locked-in," soon after they'll begin trying to talk you into lowering your asking price (because they know your house won't sell for the inflated amount they convinced you it was worth).

 

And while it may not seem to be a big deal to "start high" and then work your way lower if no one makes an offer...experience has shown that houses that are overpriced from the outset usually end up selling for less than they would have if had they been priced accurately and competitively from the beginning.

 

This is simply because an overpriced home does not attract buyers. And a house that sits on the market too long becomes "stigmatized" and becomes much harder to sell. It's human nature really, the longer a house sits unsold, the more people begin to think that there's something wrong with it. The end result is that you have to keep lowering your price until it's viewed as a bargain and can finally attract buyers.

 

The Value of a Home Appraisal

Pricing your home accurately and competitively, relative to other comparable homes in your market, is the key to selling your home for as much as possible, as quickly as possible.

 

And to accomplish that, you need an expert opinion from an unbiased source. That's where we come in - we can provide you with a pre-listing appraisal so that you can make an informed decision about how to price your home correctly, so you can maximize profit and minimize it's time on the market.

 

Call us today at (516) 642-4369 to speak to one of our experienced, licensed appraisers. We'll be happy to answer all of your questions and schedule an appointment time that is convenient for you.

 

 

 

Key Benefits of a Pre-Listing / Pre-Sale Home Appraisal 

 

In addition to helping you set a realistic selling price so your home will attract buyers, a professional appraisal can:

 

  • Be an extremely valuable tool for negotiating with a potential buyer.
  • Help prevent "low-ball" offers from potential buyers.
  • Impress prospective buyers with documented proof of your home’s condition - inside and out.
  • Decrease the chances of unknown problems that cause sales to fall through.
  • Significantly reduce the risk of pricing your home too high or too low (both of which could have a substantially negative effect on your home's eventual selling price and your overall profit).

 

 

 

 

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Janet Daley

Mineola, NY

 

 

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Queens Village, NY

 

 

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Commack, NY

 

 

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New York, NY

 

 

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Melville, NY

 

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